Do I need a WhatsApp Business API account?

Genju handles the WhatsApp Business API integration for you. During setup, you connect your business phone number through our guided process — no developer account needed, no Meta Business Manager complexity. Most businesses are live and sending automated WhatsApp messages within 30 minutes of starting setup.

What kinds of messages can I automate?

Virtually any business communication: missed call text-backs (instant WhatsApp when you miss a call), booking confirmations and reminders, invoice payment requests and overdue follow-ups, review requests, welcome messages for new clients, promotional campaigns, and custom sequences triggered by CRM events. If you currently send it manually via WhatsApp, you can automate it.

Will clients know it's automated?

Not unless you want them to. Genju's AI writes messages in your brand voice using natural, conversational language. Messages include personalisation tokens (client name, service booked, appointment time) that make each one feel individually crafted. The result is indistinguishable from a manually typed personal message.

What is missed call text-back?

When you miss an incoming call — because you're with a client, on site, or after hours — Genju automatically sends a WhatsApp message to the caller within 60 seconds. The message acknowledges their call, introduces your business, and invites them to share what they need. This single automation recovers 30-40% of leads that would otherwise be lost to competitors.

Can I send promotional WhatsApp campaigns?

Yes. You can broadcast promotional messages to opted-in clients with images, buttons, and personalised content. WhatsApp promotional campaigns achieve 95%+ open rates (compared to 20% for email), making them the most effective channel for time-sensitive offers, event announcements, and seasonal promotions.

Is this GDPR compliant?

Yes. Genju manages consent and opt-out compliance automatically. Clients can unsubscribe from promotional messages at any time, and their preference is respected across all channels. Transactional messages (booking confirmations, invoice notifications) don't require promotional consent under GDPR as they relate to an existing business relationship.

What happens after business hours?

You configure your business hours in Genju, and the system automatically switches to out-of-hours mode. Incoming messages receive an instant auto-reply acknowledging receipt and setting expectations: "Thanks for your message! We'll get back to you when we open at 9am tomorrow." The enquiry is queued for your team to handle first thing.

Can I see conversation history?

Yes. Every WhatsApp conversation — automated and manual — is logged in Genju's unified inbox alongside email, SMS, and portal messages. You see the complete client communication history in one timeline, making it easy to pick up where automation left off and add the personal touch when needed.

Genju

WhatsApp Automation That Responds Before Your Competitor Even Sees the Message

In Malta, 95% of clients prefer WhatsApp over email. Yet most businesses still respond manually — hours later, if at all. Genju automates your WhatsApp communication: missed call text-backs in under 60 seconds, booking confirmations, payment reminders, review requests, and promotional campaigns. All personalised, all in your voice, all automatic.

Before Genju

Missed calls going to voicemail — and 85% of callers never leaving a message, taking their business to a competitor who answered.
Manually typing the same booking confirmations, reminders, and follow-ups for every single client, every single day.
Forgetting to send review requests, payment reminders, and follow-ups because you're busy with actual client work.
After-hours enquiries sitting unanswered until morning, by which time the lead has already contacted two other businesses.
No record of WhatsApp conversations in your CRM, creating disconnected silos of client communication.

After Genju

Every missed call gets a WhatsApp response in under 60 seconds — recovering 35% of leads before they even consider a competitor.
Full booking lifecycle automated: confirmation, reminder, thank you, review request, and rebooking nudge — all personalised, all automatic.
Payment reminders, review requests, and follow-ups happen like clockwork without you lifting a finger.
Out-of-hours enquiries acknowledged instantly with professional auto-replies that set expectations and queue for morning follow-up.
Every WhatsApp message — automated and manual — logged in your CRM with full client history, ending communication silos forever.

How it works

Connect your WhatsApp number

Link your business phone number to Genju through our guided WhatsApp Business API setup. No Meta Business Manager expertise needed — follow the step-by-step wizard and you'll be connected within 30 minutes. Your existing WhatsApp conversations continue normally alongside the new automation capabilities.

Enable missed call text-back

One toggle activates the most impactful automation: missed call text-back. Every unanswered call triggers an instant WhatsApp message within 60 seconds, acknowledging the caller and inviting them to share their enquiry. This single feature recovers 30-40% of leads that would otherwise go to a competitor who answered their phone.

Set up automated sequences

Build WhatsApp message sequences for every client touchpoint: welcome messages for new contacts, booking confirmations with calendar links, 24-hour appointment reminders, post-visit thank yous with review requests, and payment reminders for overdue invoices. Each message is written by AI in your brand voice with natural personalisation.

Monitor and engage

All WhatsApp conversations — automated and manual — appear in Genju's unified inbox. See which automations are running, which messages have been delivered and read, and jump into any conversation personally when needed. The seamless handoff between automation and human interaction ensures clients always feel cared for.

Full feature breakdown

Missed Call Text-Back

Every missed call triggers an instant WhatsApp within 60 seconds. The message acknowledges the call, introduces your business, and invites the caller to share their enquiry. Recovers 30-40% of leads that competitors would steal during the silence gap between missed call and manual callback.

Booking Automation

Automated WhatsApp messages for the entire booking lifecycle: instant confirmation with service details and calendar link, 24-hour reminder to reduce no-shows, post-visit thank you with review request, and rebooking nudge at your average client interval.

Payment Reminders

Overdue invoice? Genju sends a professional WhatsApp reminder with a direct payment link. Escalation chain: friendly nudge at day 3, formal reminder at day 7, and urgent follow-up at day 14. WhatsApp payment reminders achieve 4x faster collection than email alone.

Promotional Campaigns

Broadcast promotional messages with images, buttons, and personalised offers to opted-in client segments. 95%+ open rates make WhatsApp the highest-performing channel for flash sales, event announcements, and seasonal promotions. Include booking buttons for instant conversion.

Out-of-Hours Auto-Reply

Configure business hours and Genju handles after-hours enquiries automatically. Clients receive an instant acknowledgment with expected response time, and their enquiry is queued for your team to handle first thing next morning.

Unified Inbox

All WhatsApp conversations appear alongside email, SMS, and portal messages in one inbox. Complete client communication history in a single timeline, making it easy to switch between automated and personal interaction seamlessly.

95%

WhatsApp open rate

35%

Missed leads recovered

<60 sec

Response time

97%

Client satisfaction

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