What kind of content can I put in the academy?

Anything educational that adds value for your clients: video tutorials, step-by-step guides, downloadable resources, quizzes, and actionable checklists. A hair salon might create modules on at-home hair care, a gym could offer nutrition guides, and an accountant might teach tax planning basics. The academy positions you as an expert while keeping clients engaged between visits.

Do I need to create video content?

No. While video is supported and encouraged, you can build a complete academy with text lessons, image guides, downloadable PDFs, and quizzes alone. Genju's AI can help write lesson content based on your expertise — describe the topic and the AI generates structured educational content that you can review and refine.

How does the credit/reward system work?

Clients earn credits for completing lessons, watching videos, passing quizzes, and taking recommended actions. These credits can be redeemed for discounts on your services, free add-ons, or exclusive offers. The gamification keeps clients engaged and incentivises them to deepen their knowledge about your services — which directly increases their lifetime value.

Can I track client progress?

Yes. The academy dashboard shows which clients have enrolled, their completion rates for each module, quiz scores, and credits earned. You can identify your most engaged clients (potential VIPs), see which content is most popular, and target clients who started but didn't finish with nudge notifications.

Can I organise content into courses or tracks?

Yes. Content is structured into tracks (broad topics), modules (chapters), and lessons (individual pieces). For example, a fitness studio might have a "Nutrition Fundamentals" track with modules on "Macros," "Meal Planning," and "Supplements," each containing 3-5 lessons. Unlock conditions let you require module completion before advancing.

Is this accessible on mobile?

Yes. The academy is fully responsive and works beautifully on mobile devices, tablets, and desktop. It integrates directly into your branded client portal, so clients access courses alongside their bookings, loyalty cards, and account information in one seamless experience.

Can I use the academy for staff training?

While the academy is primarily designed for client-facing education, creative businesses use it for staff onboarding and training too. Create internal tracks covering your service standards, product knowledge, and operational procedures. New team members complete the training at their own pace with tracked progress.

Does completing lessons trigger automations?

Yes. Lesson completion events can trigger automations — for example, when a client completes a skincare course, automatically send them an offer for a related treatment. This creates a powerful connection between education and revenue, where learning naturally leads to purchasing.

Genju

Business Academy That Teaches Your Clients — And Keeps Them Coming Back

The businesses that thrive don't just serve clients — they educate them. Genju's built-in academy lets you create courses, tutorials, and guides that position you as the expert, keep clients engaged between visits, and reward learning with credits toward your services. Result: 45% higher repeat booking rates and 60% increase in client lifetime value.

Before Genju

Clients visit for service, leave, and forget about you until they need something again — no ongoing engagement between appointments.
Your expertise and knowledge stay locked in your head, benefiting only the clients who happen to ask the right questions during their visit.
No differentiation from competitors who offer the same services — you compete purely on price and availability.
Client education happens informally and inconsistently, with no structured way to share your knowledge at scale.
No incentive for clients to engage with your brand outside of their scheduled appointments, leading to low retention and high churn.

After Genju

Clients engage with your educational content between visits, keeping your brand top-of-mind and building deeper loyalty.
Your expertise is packaged into structured courses that demonstrate authority, build trust, and educate clients at scale.
Clear differentiation: you're not just a service provider, you're an educator and trusted advisor in your field.
Structured learning paths with quizzes and credits create consistent, high-quality education experiences for every client.
Gamified rewards incentivise ongoing engagement — clients come back to learn, earn credits, and redeem rewards on your services.

How it works

Create your first track

Choose a topic your clients care about — home care tips, nutrition basics, tax planning, fitness fundamentals. Genju's AI helps you outline the curriculum: suggest modules, write lesson content, and create quiz questions based on your expertise. You review, refine, and publish. Most businesses launch their first track in under an hour.

Structure modules and lessons

Organise your track into logical modules, each containing 3-5 bite-sized lessons. Each lesson can include text content, embedded video, downloadable resources, and an optional quiz. Set unlock conditions to create a structured learning path, or allow clients to browse freely — whichever suits your content.

Set rewards and incentives

Configure how many credits clients earn for completing lessons, passing quizzes, and taking recommended actions. Define what credits can be redeemed for: service discounts, free add-ons, exclusive access, or loyalty points. The gamification loop keeps clients returning to learn more while simultaneously increasing your revenue.

Launch and track engagement

Publish your academy in your branded client portal and announce it via WhatsApp or email. The dashboard shows enrolment numbers, completion rates, popular content, quiz scores, and credit redemptions. Use these insights to create more of what works and nurture your most engaged clients into loyal advocates.

Full feature breakdown

Course Builder

Create structured educational content with tracks, modules, and lessons. Support for text, video, images, downloadable PDFs, and interactive quizzes. AI assists with content creation — describe your expertise and get structured lesson outlines written for you.

Gamification & Credits

Clients earn credits for completing lessons, watching videos, passing quizzes, and taking actions. Credits are redeemable for service discounts, free add-ons, or loyalty points. The reward loop incentivises continuous learning and deeper engagement with your business.

Progress Tracking

See which clients enrolled in which courses, their completion percentages, quiz scores, time spent, and credits earned. Identify your most engaged learners (potential VIP clients) and those who need a nudge to continue. Export progress reports for team review.

Quizzes & Assessments

Add multiple-choice quizzes to any lesson to reinforce learning and boost engagement. Questions are auto-generated by AI based on your lesson content, with explanations for correct and incorrect answers. Quiz completion triggers credit rewards and optional automation events.

Portal Integration

The academy lives inside your branded client portal alongside bookings, loyalty, and invoicing. Clients access courses without leaving your app, creating a seamless experience that reinforces your brand and keeps everything in one place.

Automation Triggers

Lesson and course completion events trigger automations. When a client finishes your skincare education track, automatically send them a personalised offer for related treatments. Connect learning to revenue through intelligent, event-driven follow-ups.

Client engagement increase

+45%

Repeat booking rate

72%

Average course completion

+60%

Client lifetime value boost

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