How do digital loyalty cards work?

Clients receive a digital loyalty card in their phone — either through your branded app (PWA) or via a direct link. Every time they visit, you scan their QR code or they scan yours, and a stamp or points are added automatically. No paper cards to lose, no manual tracking, and a professional branded experience that clients love.

Can I choose between stamps and points?

Yes. Genju supports three loyalty card types: stamp cards (buy 9 get 1 free), points cards (earn points per visit or per euro spent), and tier-based programmes (Bronze, Silver, Gold with escalating rewards). You can run one type or combine them based on your business model and what motivates your clients.

What rewards can I offer?

Anything that makes sense for your business: free services, percentage discounts, product upgrades, exclusive access, priority booking, or custom rewards. Define multiple reward tiers so clients always have something to work toward — a free coffee at 5 stamps, a pastry at 10, and a full breakfast at 20.

Do clients need to download an app?

No app download required. Your loyalty card lives in a Progressive Web App (PWA) that clients access via a URL and can add to their home screen with one tap. It looks and feels like a native app but skips the App Store entirely, removing the biggest barrier to client adoption.

How do I add stamps or points?

Multiple methods: scan the client's QR code from their loyalty card, have them scan your business QR code, or manually add stamps/points from your dashboard. The process takes 3 seconds and the client sees their updated balance instantly. For points-based programmes, amounts can be entered manually or calculated from invoice totals.

Can I see loyalty programme analytics?

Yes. Your loyalty dashboard shows total active members, stamp/point distribution, reward redemption rates, visit frequency trends, and revenue attributed to loyalty members versus non-members. These insights help you optimise your programme — adjust reward thresholds, create targeted offers, and identify your most valuable repeat clients.

Can I run referral rewards alongside loyalty?

Yes. Genju's built-in referral system works alongside loyalty cards. When a client refers a friend, both the referrer and the new client can earn bonus stamps, points, or rewards. Referral links are shareable via WhatsApp and tracked automatically — you see exactly which clients bring in new business.

Is this better than paper stamp cards?

Dramatically. Paper cards get lost (40% of clients lose them), can't be tracked, provide no analytics, and look unprofessional. Digital loyalty cards are always with the client on their phone, provide full analytics, enable automated rewards and notifications, and create a premium branded experience that differentiates your business.

Genju Loyalty Programme

Loyalty Cards That Keep Clients Coming Back — Digital Stamps, Points, and Rewards

Paper stamp cards get lost. Generic loyalty apps feel impersonal. Genju gives you a branded digital loyalty card — stamps, points, or tiers — that lives on your client's phone. Clients earn rewards automatically, receive personalised notifications, and come back 45% more often. The businesses using Genju loyalty see 60% more revenue from repeat clients.

Prima di Genju

Paper stamp cards that 40% of clients lose within a week, wasting your investment in loyalty and frustrating returning customers.
No data on client visit frequency — you can't tell who visits weekly versus who hasn't been back in 3 months.
Zero referral tracking — happy clients recommend you informally but you can't measure, incentivise, or thank them.
No automated engagement between visits — out of sight, out of mind means longer gaps between appointments.
Generic loyalty that doesn't differentiate you — every competitor has the same paper card with the same "buy 10 get 1 free" offer.

Dopo Genju

A branded digital loyalty card on every client's phone — always accessible, never lost, with real-time balance and progress tracking.
Full visibility into client visit patterns, enabling targeted re-engagement for lapsing clients and VIP treatment for your regulars.
Tracked referral programme that turns happy clients into measurable acquisition channels with incentives for both parties.
Automated progress updates, birthday rewards, and re-engagement nudges that keep your business top-of-mind between visits.
A premium, differentiated loyalty experience with personalised rewards, tier progression, and a branded app that competitors can't match.

Come funziona

Design your loyalty programme

Choose your programme type — stamps, points, or tiers — and configure rewards. Set how many stamps earn a free service, how many points per euro spent, or what benefits each tier unlocks. Customise your card with your brand colours, logo, and reward descriptions. The setup wizard walks you through best practices for your industry.

Invite clients to join

Share your loyalty card link via WhatsApp, email, QR code poster in your venue, or social media. Clients join in seconds — no app download, no account creation, just a phone number and name. The PWA saves to their home screen for instant access. First-time visitors can join during their visit with a simple QR scan.

Record visits and add stamps/points

When a client visits, scan their QR code from their loyalty card (or have them scan yours). Stamps or points are added instantly with a satisfying animation. For points programmes, enter the transaction amount and points are calculated automatically. The entire process takes 3 seconds and the client sees their updated balance in real-time.

Automate rewards and engagement

When a client reaches a reward threshold, they're notified automatically and can redeem via QR code at their next visit. Between visits, automated messages keep clients engaged: progress updates ("2 stamps until your free coffee!"), birthday rewards, and re-engagement nudges for clients who haven't visited recently.

Dettaglio completo delle funzionalità

Stamp Cards

The classic buy-X-get-one-free model, digitised. Configure stamp count, reward description, and card design. Each visit adds a stamp with a satisfying visual animation. Clients always know how close they are to their next reward — no more lost paper cards.

Points Programme

Award points per visit, per euro spent, or per action. Clients accumulate points toward multiple reward tiers, keeping them motivated long-term. Progress bars and milestone notifications create engagement between visits.

Tier System

Bronze, Silver, Gold (or custom tier names) with escalating benefits. Tier progression is based on cumulative visits or points, rewarding your most loyal clients with premium perks like priority booking, exclusive discounts, and VIP treatment.

Referral Programme

Built-in referral tracking rewards clients who bring friends. Shareable referral links via WhatsApp, tracked automatically. Both referrer and new client earn bonus rewards, turning your best clients into your most effective marketing channel.

Automated Engagement

Progress notifications, milestone celebrations, birthday rewards, and re-engagement nudges for inactive clients — all sent automatically via WhatsApp. Keep your loyalty programme top-of-mind between visits without any manual effort.

Analytics Dashboard

Track active members, visit frequency, reward redemptions, referral performance, and revenue attributed to loyalty members. Identify your most valuable clients, optimise reward thresholds, and measure the ROI of your loyalty programme with precision.

45%

Increase in repeat visits

82%

Client retention rate

+60%

Revenue from loyal members

12+

Referrals per month

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