Glossary
Missed Call Text-Back — plain English explanation
An automatic WhatsApp sent within 60 seconds of every missed call so you never lose a lead to silence.
What it is
Missed call text-back is an automation that detects when an inbound call goes unanswered and immediately sends a WhatsApp message (or SMS) to the caller's number. The message typically acknowledges the missed call, introduces the business, and invites the caller to share what they need. This happens automatically — within 60 seconds of the missed call — without any human involvement. The entire system is powered by integration between the business phone number and the automation platform.
Why it matters for small businesses
The business case for missed call text-back is straightforward. A person who calls a business and gets no answer has two options: wait and try again, or call the next business on their list. Research consistently shows that the majority choose the second option — they call a competitor within minutes of an unanswered call. In most markets, businesses do not have this automation active, so responding via WhatsApp within 60 seconds puts you ahead of virtually every competitor. The lead who called you is still on their phone. Your message arrives before they have even found the next number to call.
How Genju implements it
Genju's Missed Call Text-Back fires automatically the moment a call goes unanswered, using the integration between your Twilio number (Core) or WhatsApp Business API number (Pro) and the automation engine. The message is pre-written using your business name and brand voice from the Knowledge Base. It includes a booking link if you have one set up. The entire lead is automatically added to the CRM with source tagged as "missed call".
In practice
A sole-trader electrician in Marsaskala gets 25 calls per week. He misses an average of 8 while on jobs. Before Genju: those 8 callers mostly called someone else. After activating missed call text-back: Genju sends a WhatsApp to each one within 60 seconds: "Hi! We just missed your call at [Business]. Let us know what you need and we will get back to you shortly." He recovers 3-4 of those 8 leads per week — at an average job value of €200, that is potentially €600-800/week recovered.