Glossary
Impact Score — plain English explanation
A monthly score that measures how much real business activity you are generating through Genju.
What it is
The Impact Score is a metric unique to Genju that measures the commercial value of actions taken through the platform in a given month. Unlike vanity metrics such as page views or email open rates, the Impact Score is weighted toward actions that directly affect revenue and client relationships: bookings confirmed, invoices paid, deals won, Google reviews received, leads followed up, and automations completed. Each action type has a point value proportional to its typical business impact — a paid invoice scores higher than a sent email, a won deal scores higher than a new contact added.
Why it matters for small businesses
The Impact Score matters because it gives business owners a single number that answers the question "is Genju actually working for my business this month?" Rather than having to check bookings, then invoices, then reviews, then pipeline, and try to form a mental picture, the Impact Score aggregates all of that into one number that goes up when things are going well and stays low when they are not. It also creates a healthy sense of momentum — watching a score increase through the month motivates continued platform use.
How Genju implements it
The Impact Score is shown in the sidebar at the bottom of every page in Genju, with a progress bar toward the next milestone. Milestones at 100, 250, 500, 1000, 2500, and 5000 points mark different levels of platform engagement. Hovering over the score shows a breakdown of which actions contributed to the current total.
In practice
A salon owner ends March with an Impact Score of 847. The breakdown shows: 12 bookings confirmed (180pts), 8 invoices paid (240pts), 6 Google reviews received (120pts), 3 deals won in pipeline (150pts), 47 automation runs (47pts), and 5 days active in the last 7 (extra 50pts for consistency). The score tells her at a glance that March was a strong month — stronger than February's 612.