Glossary
Email Automation — plain English explanation
Emails that send themselves based on what your clients do — or don't do.
What it is
Email automation is the process of sending emails automatically based on triggers and conditions rather than manually. A trigger might be a client filling in a website form, a booking being confirmed, an invoice being paid, or simply a set amount of time passing since the last contact. The automation then sends a pre-written or AI-generated email without any human involvement. Sequences — a series of emails sent over days or weeks — can nurture a lead from first enquiry to booking without the business owner typing a single word after the initial setup.
Why it matters for small businesses
The reason email automation matters is simple: consistency. A human might remember to follow up with the first 5 enquiries of the week but forget the 6th on a busy Friday. An automation never forgets, never has a bad day, and never skips a follow-up because it got too busy. Businesses using email automation consistently convert 20-30% more leads than those relying on manual follow-up — not because their emails are better, but because 100% of leads get contacted instead of 40-60%.
How Genju implements it
Genju's email automation is built into the Automations module. Pre-built sequences include new lead welcome (3 emails over 5 days), post-visit follow-up, win-back for quiet clients, and overdue invoice reminders. All sequences have smart stop conditions — the new lead sequence stops the moment they book, so they never receive a follow-up email after already converting. The AI writer generates all email content using the business's Knowledge Base.
In practice
A cleaning company in Naxxar gets 15 website enquiries per week. Genju sends each one an immediate confirmation email, then a follow-up 24 hours later if they have not booked, then a final gentle nudge 3 days later. The sequence stops the moment they book. Before Genju, the owner was manually chasing about half of them. Now: 100% of enquiries get followed up, every time.