Genju CRM & Pipeline
The CRM That Runs Itself — So You Can Run Your Business
Stop losing clients to spreadsheets and sticky notes. Genju's CRM automatically tracks every lead, manages your sales pipeline, sends follow-ups, and connects to bookings, invoicing, and marketing — all in one place.
You're running your business from memory
If you can't tell me how many active leads you have, how many clients haven't been back in 60 days, and which invoices are overdue — you have a problem.
You track clients in your head
You know your regulars. But what about the 200 people who enquired and never booked? What about clients who came once and disappeared? A spreadsheet can't tell you who needs attention right now.
Leads fall through the cracks
Someone enquired Monday. You meant to call back. It's Thursday. They booked elsewhere. Each lost lead costs €100-€500.
No idea which clients are at risk
Your best client hasn't visited in 2 months. You didn't notice. By the time you do, they're going somewhere else.
Data everywhere and nowhere
Client info in phone contacts. Bookings in one app. Invoices in another. Notes on paper. 5 sources to stitch together one picture.
Before Genju
- Client info scattered across phone, email, and paper
- Leads go cold because nobody follows up
- No idea which clients are at risk of churning
- Sales pipeline exists only in your head
- Manual data entry after every appointment
- Can't segment clients for targeted marketing
After Genju
- Every client, lead, and contact in one unified profile
- Automated follow-ups ensure no lead ever goes cold
- AI flags at-risk clients before they leave
- Visual pipeline shows every deal at every stage
- Contacts created automatically from bookings and forms
- Smart tags and segments for laser-targeted campaigns
How it works
Import your existing contacts
Upload CSV, sync from phone, or import from another CRM. Auto-deduplicated. Or start fresh — new contacts created from every booking.
Set up your pipeline
Customize stages: New Lead → Contacted → Proposal → Negotiation → Won → Lost. Drag and drop. See your funnel at a glance.
Automate your follow-ups
Lead sits in Contacted for 3 days? Auto-send follow-up. Client absent 60 days? Trigger re-engagement SMS.
Track revenue and grow
See pipeline value, conversion rates, average deal size, revenue by source. Know where your money comes from.
Full feature breakdown
Contact Management
Rich profiles: contact details, booking history, invoices, notes, tags, communication log, custom fields. Everything in one place.
Visual Deal Pipeline
Kanban-style pipeline. Drag and drop. Color-coded stages. Deal values and probability tracking.
Automated Follow-Ups
Rules based on pipeline stage, tags, time since last contact, or custom conditions. The CRM follows up for you.
Email & SMS from CRM
Send directly from contact profiles. Templates or custom messages. Every communication logged in timeline.
Tags & Smart Segments
Tag by service, value, location, behavior. Smart segments update automatically. Right message, right people.
Activity Timeline
Every interaction in chronological order: bookings, payments, messages, emails, calls, notes, automations.
Invoicing Integration
Create and send invoices from client profiles. Track paid, unpaid, overdue. Automate payment reminders.
Reporting & Analytics
Pipeline conversion rates, revenue by source, client acquisition cost, lifetime value, churn risk.
Genju CRM vs. traditional CRMs
Most CRMs are built for enterprise sales teams. Genju is built for service businesses.
Service businesses that ditched spreadsheets
"I went from tracking clients on a notepad to a full pipeline with automated follow-ups. Closed 30% more deals in Q1."
Michael T.
Financial Advisor
"Genju showed me 40% of leads were going cold because I wasn't following up fast enough. Automations fixed that overnight."
Sophie R.
Interior Designer
"Having bookings, invoices, and client history in one place changed everything. I actually know my numbers."
Jake L.
Plumber
Why service businesses need a CRM (but not Salesforce)
Most CRMs — Salesforce, HubSpot, Pipedrive — are designed for software companies with sales teams of 50+. As a service business owner, you need to see who's booked, who hasn't come back, who owes money, and who needs follow-up — in one glance. You need a CRM that connects to your calendar, invoicing, messages, and marketing. That's what Genju does. A CRM built specifically for hair salons, trainers, dentists, contractors, coaches, photographers. Every feature exists because a service business owner asked for it.
The pipeline view: your business in one glance
A visual pipeline transforms how you think about your business. Instead of vague feelings, you see exactly: • How many new leads this week • How many waiting for response • How many proposals out and their value • How many deals won and lost this month This drives better decisions. Pipeline drying up? Increase marketing. Deals stuck? Follow up. Forecast revenue weeks ahead. Genju's pipeline is drag-and-drop, customizable, and connected to automations. Move a card to Won and it auto-generates an invoice, schedules service, and sends a welcome email.
Client lifetime value: the metric you're ignoring
If a salon client visits every 6 weeks and spends €65, that's €565/year. Over 5 years, one client is worth €2,825. Losing them because you didn't follow up costs almost €3,000. Genju tracks CLV automatically. See your most valuable clients, at-risk ones, and which segments respond best to re-engagement. This data transforms how you allocate time and budget.
30%
More deals closed
100%
Lead follow-up rate
5 min
Setup time
1 view
Everything in one place
CRM & Pipeline — See all industries
7-Day Performance Guarantee
If Genju's CRM doesn't give you clearer visibility into your business within the first week, you pay nothing. Zero risk.
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